We specialise in the marketing communications of food brands and comprehensive PR strategies for retailers, as well as FMCG and HoReCa companies.
Our experience includes the introduction of new products to market, the development of integrated communication programmes promoting brand benefits, communications management in crisis situations, running the press office as well as implementation of CSR programmes.
The Managing Director of JBcomm has developed and implemented PR strategies for a number of companies in the FMCG sector: Lekkerland Group, d’aucy Poland, JELP, Dramers, Globus Poland, Kamis-Przyprawy SA, Podravka and Zielona Budka SA. She has also coordinated communication projects for Auchan shopping centres throughout Poland, BSO Poland (Silver Spoon), CENOS, WasaBarilla Poland, Werner & Mertz Poland.
Currently, JBcomm is working with: Drosed, Piątnica and HARIBO for whom we are running the nationwide educational programme “Haribo Bear Academy” (Akademia Misia Haribo).
We also represent Cantina Sociale del Piglio and are responsible for the introduction of Cesanese del Piglio wine onto the Polish market.
The projects that we have carried out for companies in the Food & Beverages industry have allowed us to learn the specifics of the market very well and to establish lasting relationships with journalists representing consumer, business and trade media. We cooperate with experts, bloggers and industry organisations and are active in social network media, where we conduct direct dialogues with consumers on behalf of a client.